A woman with blonde hair, wearing a brown blazer, stands in a room with a large mirror and a green cabinet, holding a bouquet of white and light pink flowers, smiling at the camera.
Decorative text that says "Hi!" in black on beige background.

I’m Erin — the creative behind Pryde & Petal.

I’ve always had a love for making things pretty. From styling and florals to events and all the little details that bring a vision together, I’m happiest when I’m creating something beautiful. My design style is elegant, soft and timeless, with a focus on creating pieces that feel beautiful and intentional.

What started as a passion has grown into a career I’m incredibly excited to build. After completing my floral design training, I created Pryde & Petal as a way to bring my love of flowers, design and styling to life — right here in London, Ontario.

When I’m not in the studio creating, I’m usually keeping busy with my three boys, who keep life full, fun and never boring!

I believe flowers have a way of making everyday moments feel a little more special, and I’m so happy to have the opportunity to create pieces that become part of yours.